Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

Your data is collected when you provide it to us. This can, for example, be data that you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose and for further questions on the subject of data protection, you can contact us at any time using the address provided in the imprint. Furthermore, you have a right of appeal to the responsible supervisory authority.

Analysis Tools and Third-Party Tools When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.

You can object to this analysis. We will inform you about the options for objection in this privacy policy.

 

2. General Notes and Mandatory Information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and for what we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

The responsible party for data processing on this website is:

 

OPHIRA Handelshaus GmbH

Authorized Managing Director:

Alexander Filkorn

Untere Austraße 56b

D-74740 Adelsheim

 

Phone: +49 6291 6254337

Email: kontakt@ophira.de

 

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal email to us is sufficient for this purpose. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right of Appeal to the Competent Supervisory Authority

In the event of data protection breaches, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/EN/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from 'http://' to 'https://' and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, Blocking, Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient, and the purpose of data processing and, if necessary, a right to correction, blocking, or deletion of this data. For this purpose and for further questions on the subject of personal data, you can contact us at any time using the address provided in the imprint.

Objection to Advertising Emails

We hereby object to the use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material. The operators of these pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam emails.

 

3. Data Collection on Our Website

Cookies

The Internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called 'session cookies.' They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Cookies that are necessary to carry out the electronic communication process or to provide certain functions that you wish to use (e.g., shopping cart function) are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for the analysis of your surfing behavior) are stored, they will be treated separately in this data protection declaration.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) lit. f DSGVO, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 (1) lit. a DSGVO). You can revoke this consent at any time. An informal email to us is sufficient for this purpose. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for the establishment, content organization, or change of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) lit. b DSGVO, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process, and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill the user.

The collected customer data will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.

 

4. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called 'cookies.' These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information on how Google Analytics handles user data, please refer to the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en.

Contract Data Processing

We have concluded a contract with Google for contract data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features of Google Analytics

This website uses the 'demographic features' function of Google Analytics. This allows reports to be created that contain information about the age, gender, and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be attributed to any specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as outlined in the 'Objection to Data Collection' section.

Google reCAPTCHA

We use 'Google reCAPTCHA' (hereinafter 'reCAPTCHA') on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ('Google').

The purpose of reCAPTCHA is to check whether the data input on our websites (e.g., in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, time spent by the website visitor on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The data processing is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.

For more information on Google reCAPTCHA and the Google privacy policy, please visit the following links: https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

 

5. Plugins and Tools

YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.

For more information on how user data is handled, please refer to the YouTube Privacy Policy: https://www.google.com/intl/en/policies/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you view a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This enables Google to know that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.

If your browser does not support web fonts, a default font will be used by your computer.

For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and the Google Privacy Policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.

For more information on how user data is handled, please refer to the Google Privacy Policy: https://www.google.com/intl/en/policies/privacy/.

 

This privacy policy is based on German law and is merely a translation for easier comprehension.